Cart
Recently we came across an article discussing the idea of “brand birthdays”. These are the anniversaries and milestones that mark a company’s journey over time. It struck a chord with us because, in many ways, this is something Wick & Tallow has quietly been helping brands celebrate for years.
Over time we have been commissioned to create bespoke candles to commemorate significant company milestones such as 10, 15, 25 years, and beyond. These pieces often become far more than a simple product. They become a symbol of the moment itself – a celebration of everything the brand has built and a marker of the next chapter ahead.
Anniversary commissions frequently take on a special character of their own. Produced exclusively for the occasion, they often become limited editions, carrying a rarity and collectable quality that sits apart from a brand’s usual product range. Whether it’s the introduction of a commemorative logo, a unique fragrance blend, or a specially designed vessel, these milestone pieces allow brands to celebrate their heritage in a way that feels both meaningful and beautifully tangible.
One of the things we particularly enjoy about anniversary projects is the creative energy that surrounds them. Brands often approach these commissions with a clear vision – sometimes as part of a wider anniversary campaign or a moment of brand renewal. A milestone year can be the perfect time to introduce a new look, refresh visual identity or celebrate the story behind the brand itself. Being invited to translate that moment into fragrance and form is always a pleasure.
Of course, birthdays are not reserved only for brands. We are also increasingly asked to create bespoke candles for special events and private celebrations. From landmark birthdays to wedding anniversaries and one-of-a-kind gatherings, candles have become a wonderful way to create a lasting memory of the occasion.
More and more hosts are choosing candles as luxurious party favours – something guests can take home and enjoy long after the evening ends. When scented with the same fragrance used throughout the event, the candle becomes a small sensory time capsule. Light it weeks or months later and it instantly transports you back to the atmosphere, the people and the moment that was shared.
Over the years we have been fortunate to create commemorative candles for events at The Wilderness Reserve, Claridge’s, the Chelsea Flower Show, and even for international royalty – each project unique, each celebration different, but all sharing the same intention: to capture a moment worth remembering.
If you have a milestone on the horizon – whether a brand anniversary, a special event or a personal celebration – we would be delighted to help you mark the occasion.
Our 9cl votive and 30cl tumbler are popular starting points, but every project begins with a conversation. From fragrance development to vessel, packaging and presentation, we can guide you through the options and help create something that feels truly special.
Because some moments deserve to be remembered, and scent has a remarkable way of making that happen.
Oh, and in case Tim Cook is reading. Happy 50th Apple. You know where we are…
