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In a world dominated by digital noise, artificial intelligence and constant online distraction, brands are increasingly looking for meaningful ways to reconnect with people offline. At Wick & Tallow, we specialise in bespoke fragrance activations that go far beyond applying an off-the-shelf scent to a product. We create immersive, sensory experiences that leave a lasting emotional impression.
From ultra-high-end luxury fashion houses to global food brands, hospitality leaders and heritage jewellery maisons, we have partnered with some of the world’s most recognisable names to craft custom candles and fragrances that captivate audiences through scent.
Scent as Storytelling
Scents of Nostalgia
When Anya Hindmarch invited us to collaborate on her 1980s-themed Anya Mart pop-up in Belgravia, the brief was ambitious. We were tasked with recreating the scent memories of iconic household brands as a limited-edition candle collection.
The fragrances included nostalgic favourites inspired by breakfast cereals, condiments and personal care staples, all carefully balanced to ensure they felt sophisticated rather than overpowering. With a 12-week timeline, extensive legal approvals and fragrance sign-off from multiple global brand headquarters, the project required precision, creativity and speed.
The result was a fully cohesive candle range with bespoke glassware and packaging that sold out immediately. On launch day, queues stretched from Pont Street to Sloane Square, and the collection remained in demand for over six weeks due to exceptional customer response.
Creating Viral Cultural Moments
It’s All Gravy, Baby
One of our most talked-about fragrance activations was created for KFC UK in partnership with Mother London. The challenge was to design a candle inspired by the unmistakable aroma of KFC gravy, launching on Blue Monday to spark joy and conversation.
Produced as a strictly limited run, the campaign attracted over half a million competition entries and achieved global media coverage. The candle became a viral sensation, featured across international television, print and digital platforms, and reached hundreds of millions of impressions worldwide. The project demonstrated the power of scent to drive brand engagement, cultural relevance and shareability.
Luxury Fragrance for Global Brands
LVMH Belvedere Vodka
Working with Hue & Cry Agency, we collaborated with LVMH’s Belvedere Vodka to create bespoke candles for the launch of two Single Estate Rye vodkas during London Cocktail Week.
Each fragrance was developed to reflect the terroir of its origin in Poland, translating flavour profiles into a complementary olfactory experience. The candles were presented as premium take-home gifts, allowing guests to extend the brand experience beyond the event itself.
Designing a Timeless Signature
Fabergé
When Fabergé approached us to create a signature fragrance for their global boutique network, the goal was clear. The scent needed to embody heritage, craftsmanship and enduring luxury.
We developed a bespoke fragrance that has remained unchanged for nearly a decade, becoming synonymous with the brand’s in-store experience. While the packaging has evolved, the scent continues to define Fabergé’s physical spaces worldwide, proving the long-term value of a well-crafted olfactory identity.
Bridging Digital Brands with Human Experience
Facebook Offline Events
Even digitally native brands understand the importance of physical, sensory engagement. Facebook partnered with us to design branded candles for their in-person events around the world.
Using their iconic emoticons as visual inspiration, we developed custom fragrances, coloured waxes and packaging that aligned with their brand language. These candles were distributed globally, reinforcing the role of experiential fragrance in building loyalty, memorability and emotional connection.
Bespoke Fragrance Activations by Wick & Tallow
From luxury candle collaborations to large-scale brand activations, Wick & Tallow creates custom fragrance solutions that transform events, products and spaces into unforgettable sensory experiences. Our work blends storytelling, craftsmanship and strategy to help brands connect with audiences in a deeper, more human way.