10 Tips for getting your business up and running.

Starting a business comes with a long list of decisions, many of them happening before you feel ready. At Wick & Tallow, we work with founders and brands who are building from the ground up and understand how important the details are. This guide focuses on practical advice to help you move forward with confidence.

1. Build a brand before you build everything else

Your brand is more than a logo. Colours, tone of voice, and how your product shows up in the real world all shape perception. Getting these elements clear early makes every future decision easier.

2. Invest in products that represent you properly

Early touchpoints matter. Branded items such as candles can reinforce credibility, whether you are gifting clients, launching a product, or creating a memorable unboxing experience. Choose products that align with the quality you want associated with your name.

3. Keep customisation simple

Too many options can slow progress. Start with a focused set of choices that still allow your brand personality to shine through. Clear decisions lead to faster launches and stronger outcomes.

4. Think about how your product will be experienced

From packaging to scent selection, consider how someone feels when they open your product. Sensory details play a powerful role in memory and brand recall.

5. Order small batches to begin with

You do not need large volumes on day one. Smaller runs allow you to test, refine, and adjust without over committing. It also gives you flexibility as your brand evolves.

6. Make consistency a priority

When your logo, colours, and messaging are applied consistently, your brand feels established even at an early stage. This applies across digital, physical, and printed materials.

7. Use physical products to extend your brand offline

Digital brands often overlook physical touchpoints. A custom candle delivered to someone’s home can create a lasting impression that a screen simply cannot.

8. Choose suppliers who remove friction

Time is one of your most valuable resources. Platforms that handle production, customisation, and delivery allow you to focus on growing your business rather than managing logistics.

9. Design with gifting in mind

Branded candles are often shared as gifts, welcome packs, or thank you gestures. Designing with the recipient in mind increases the likelihood your brand will be remembered and talked about.

10. Focus on momentum, not perfection

Your business does not need to feel finished to move forward. Launch, learn, and refine. Progress comes from action, not waiting for the perfect moment.